Hey Clued sellers! Let's talk about how to use product variants to make your shop more organized and your customers happier. This guide will help you nail the variants feature without breaking a sweat.

What are product variants?

Variants let you offer multiple options for a single product listing. Selling handmade candles? You might want to offer different scents.

Each variant can have its own:

• Unique name
• Separate inventory tracking

Important stuff to know:

• All variants share the same price point (no price differences between variants currently)
• You can only create one variant group per listing
• For version 1, you can only customize the name and quantity for each variant

Variants or separate listings? Here's how to decide

Go with variants when:

• Your products differ in just one way (size, flavor, material, etc.)
• You want shoppers to see all options in one place
• The price point is the same for all options

Create separate listings when:

• You've got products with multiple differences (like t-shirts in different colors AND sizes)
• You need different price points for different options
• You want to target different keywords for different products

Pro Tip: For clothing with both colors and sizes, most successful Clued sellers create separate listings by color and use variants for different sizes.

Nailing your photos when using product variants

Good photos make all the difference:

1. Show every variant if they look different. Don't make customers guess what that "Forest Green" option actually looks like!
2. Keep your photo style consistent across variants for a professional vibe.
3. Try comparison shots that show all your variants together - super helpful for color options.
4. Make it obvious which photo matches which variant.

Managing your inventory like a pro

• Keep an eye on stock levels to see which variants are your bestsellers.
• Don't forget to update quantities after sales if you're not using automatic inventory tracking.

Writing variant names that convert

• Be clear and consistent with naming (use "Small, Medium, Large" rather than a mix of "S, Medium, Lg").
• Be descriptive but concise — "Royal Blue" tells customers more than just "Blue."
• Include measurements and other important details in your product description when relevant, especially ifh how your variants work

Avoid these common mistakes

1. Going overboard with too many options that just confuse shoppers
2. Forgetting to update photos when you add new variants
3. Using inconsistent variant names across your shop
4. Neglecting inventory updates (nothing frustrates customers more than ordering something that's actually out of stock!)

Cool variant strategies to try

• Limited editions: Use variants for special or seasonal versions.
• Bundle options: Offer single items or multi-packs as variants.
• Customization choices: Use variants for standard personalization options.

Playing around with variants can seriously level up your Clued shop game. The right approach depends on what you're selling, so don't be afraid to experiment and see what works best for your particular products.