Clued vs Amazon Handmade
In this article
Amazon is the biggest marketplace in the world. With Handmade, they pitched it as a home for artisans and makers. But here’s the truth: Amazon Handmade is still Amazon.
On Handmade, your goods sit in a catalog controlled by Amazon’s algorithm. You pay referral fees on every sale (15% for most categories, with a $1 minimum). You can’t build your own audience or brand. Buyers belong to Amazon, not you.
Because if you don’t own your buyers, you don’t have a business.
That’s why we built Clued.
- AI-powered Scenes that make your drops scroll-stopping and shareable.
- Subscribers + messaging built in — every drop grows your audience.
- Drops that feel like events — not listings buried in a megastore.
- Indie-first culture — built for makers and collectors, not factories.
👉 Amazon rents you a shelf. Clued gives you a stage.
Amazon Handmade: Where it falls short for sellers
Fees eat margin – 15% referral fee on every sale, plus transaction costs.
Algorithm roulette – Your visibility depends on Amazon’s search and ads.
Not your buyers – Every customer belongs to Amazon. You can’t build a list or reach them directly.
Factory creep – Even “Handmade” gets crowded with mass-produced products slipping through.
Supplier identity – You’re treated like a supplier in Amazon’s store, not a brand.
“Amazon Handmade gave me sales, but I felt invisible. With Clued, I finally own my buyers and look like a brand.”
— Seller review
Clued: The Anti-Amazon
Clued isn’t another catalog. It’s your shop, your buyers, your growth.
Why sellers are moving from Amazon Handmade to Clued
- From catalog to spotlight → AI Scenes make your goods stand out.
- From algorithm dependence to direct reach → Subscribers you own forever.
- From 15% fees to aligned incentives → Keep more of your sales.
- From supplier to brand → Look like a shop, not a SKU.
- From dependency to independence → Amazon can stay a channel, but Clued is your business.
“I used Amazon Handmade for exposure, but Clued is where I build my buyers. It’s the only place I feel independent.”
— Seller feedback
Which path do you want?
- If you want to stay a supplier in Amazon’s megastore, paying fees and chasing the algorithm: stick with Amazon Handmade.
- If you want your own shop, direct subscribers, and real independence: choose Clued.
Ready to make the switch?
Amazon Handmade promises community, but delivers the same Amazon grind: fees, algorithms, and no ownership. Every week you rely only on Amazon is another week your buyers belong to them, not you.
Clued makes you independent. AI Scenes market your goods, subscribers are yours forever, and your drops feel like events.
👉 Make your first Scene today and join the sellers choosing stage over shelf.
Because the truth is simple: Amazon sells for you. Clued lets you sell as you.
Frequently asked questions
Does Clued replace Amazon Handmade?
No. Some sellers keep Amazon Handmade for exposure. But Clued gives you a shop, subscribers, and control — so Amazon isn’t your lifeline.
Is Clued cheaper than Amazon Handmade?
Yes. Amazon Handmade charges sellers a 15% referral fee per sale. Clued has no listing fees and is priced for indie sellers who want to grow.
Can Clued bring me buyers?
Yes. AI Scenes stop the scroll, and every drop builds your subscriber list so you keep buyers forever.
Who should use Clued?
Makers and indie sellers who don’t want to be treated like suppliers in Amazon’s megastore.
Why is Clued better than Amazon Handmade?
Because Amazon rents you a shelf. Clued gives you a stage.
Amazon is the biggest marketplace in the world. With Handmade, they pitched it as a home for artisans and makers. But here’s the truth: Amazon Handmade is still Amazon.
On Handmade, your goods sit in a catalog controlled by Amazon’s algorithm. You pay referral fees on every sale (15% for most categories, with a $1 minimum). You can’t build your own audience or brand. Buyers belong to Amazon, not you.
Because if you don’t own your buyers, you don’t have a business.
That’s why we built Clued.
- AI-powered Scenes that make your drops scroll-stopping and shareable.
- Subscribers + messaging built in — every drop grows your audience.
- Drops that feel like events — not listings buried in a megastore.
- Indie-first culture — built for makers and collectors, not factories.
👉 Amazon rents you a shelf. Clued gives you a stage.
Amazon Handmade: Where it falls short for sellers
Fees eat margin – 15% referral fee on every sale, plus transaction costs.
Algorithm roulette – Your visibility depends on Amazon’s search and ads.
Not your buyers – Every customer belongs to Amazon. You can’t build a list or reach them directly.
Factory creep – Even “Handmade” gets crowded with mass-produced products slipping through.
Supplier identity – You’re treated like a supplier in Amazon’s store, not a brand.
“Amazon Handmade gave me sales, but I felt invisible. With Clued, I finally own my buyers and look like a brand.”
— Seller review
Clued: The Anti-Amazon
Clued isn’t another catalog. It’s your shop, your buyers, your growth.
Why sellers are moving from Amazon Handmade to Clued
- From catalog to spotlight → AI Scenes make your goods stand out.
- From algorithm dependence to direct reach → Subscribers you own forever.
- From 15% fees to aligned incentives → Keep more of your sales.
- From supplier to brand → Look like a shop, not a SKU.
- From dependency to independence → Amazon can stay a channel, but Clued is your business.
“I used Amazon Handmade for exposure, but Clued is where I build my buyers. It’s the only place I feel independent.”
— Seller feedback
Which path do you want?
- If you want to stay a supplier in Amazon’s megastore, paying fees and chasing the algorithm: stick with Amazon Handmade.
- If you want your own shop, direct subscribers, and real independence: choose Clued.
Ready to make the switch?
Amazon Handmade promises community, but delivers the same Amazon grind: fees, algorithms, and no ownership. Every week you rely only on Amazon is another week your buyers belong to them, not you.
Clued makes you independent. AI Scenes market your goods, subscribers are yours forever, and your drops feel like events.
👉 Make your first Scene today and join the sellers choosing stage over shelf.
Because the truth is simple: Amazon sells for you. Clued lets you sell as you.
Frequently asked questions
Does Clued replace Amazon Handmade?
No. Some sellers keep Amazon Handmade for exposure. But Clued gives you a shop, subscribers, and control — so Amazon isn’t your lifeline.
Is Clued cheaper than Amazon Handmade?
Yes. Amazon Handmade charges sellers a 15% referral fee per sale. Clued has no listing fees and is priced for indie sellers who want to grow.
Can Clued bring me buyers?
Yes. AI Scenes stop the scroll, and every drop builds your subscriber list so you keep buyers forever.
Who should use Clued?
Makers and indie sellers who don’t want to be treated like suppliers in Amazon’s megastore.
Why is Clued better than Amazon Handmade?
Because Amazon rents you a shelf. Clued gives you a stage.
